Crafted is Carlsberg UK’s extended portfolio of world, craft and speciality beers. Our team has over 20 years’ experience developing On-Trade menus.

As far as we are concerned, having a good drinks list in your business is a critical tool to help maximise sales. Not only will a good list help showcase your range to your customers, but more importantly if used correctly it will help with upselling, incremental purchases and promote your most profitable listings.